If you’re a small business owner, you’re probably always on the lookout for ways to help your small business to grow bigger. Like most small business owners, you probably also have very little time to do this activity, which is why it’s so important to choose the most effective advertising and marketing methods. Here are three of the most promising ones.
Many new business owners shy away from face-to-face contact, either because they’re too shy or they’re too busy to do much networking. This is a mistake. Networking helps get your business off the ground by getting you noticed by companies and making valuable connections with other professionals in the business world, especially if you’re a fairly new business. Even if you don’t often attend networking events, it’s fairly easy to put this method of marketing into practice. Just carry business cards around and be ready to hand them out whenever you encounter someone who might need your services.
Build a Sales Funnel
Sales funnels count among the most effective ways to build a mailing list and to get targeted leads. As most marketers know, the bigger your email list, the bigger the money you make. A sales funnel is relatively easy to create. First, you want to create a landing page that explains your offer. Most marketers will offer people a free video, white paper or digital download. People can get your free product or service by entering their email address into an email capture. You can drive people to the landing page by advertising it on social media, via traditional ads and word-of-mouth. Once you have people’s emails on your mailing list, you can regularly send them offers for the products and services you sell. If you’ve done your sales funnel correctly, the people on your list should fit into your target market fairly well.
Conferences and Conventions
Attending conferences or having a booth at a trade show is one of the best ways to not only make contacts in your industry, it’s also an easy way to reach your target market: People who are interested in the topic of the conference are usually industry specialists and part of your target market. A very obvious example of this is ComicCon. This conference attracts game nerds and comic book fans from all over. Now, imagine that you’re the creator of a new video game or are about to release a movie that has been adapted from a comic book. Wouldn’t you want to have access to this highly-targeted segment of the population? Naturally, you would. The same can be said for “normal” business owners. If you own a bridal shop, attend bridal shows. If you own a bakery, attend food shows. You get the idea. Attend conferences in your industry. Pass out cards. Take names.
Being a small business owner means that you always need to be marketing. Fortunately, marketing methods like networking, building sales funnels and attending conferences allow you to get the most out of your marketing efforts. All of these marketing techniques allow you to hit your business’s target market and cut down on the possibility that you’ll spin your wheels going after clients who aren’t interested in your services.
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