When you are running your own business it’s important that you understand all the things that are involved in marketing your company. That means learning the specific vocabulary that will help you to harness marketing tools effectively and use them appropriately. Many marketing terms are often misunderstood within the world of business, so when you understand those terms, you can get ahead of the competition.

Guest Posts

Guest posts can be an incredible part of a business’s marketing plan, especially when they’re used appropriately. But many people, even skilled business owners, don’t realize how to harness the power of the guest post. Whether you are guesting on someone else’s blog or having a guest on your home blog, the goal is to bring more traffic to your website. If you’re guesting for someone else, you always want a link back to your own website. And if someone else is guesting for you, you want to make sure that you gain some access to their audience. In both of these situations, your business has the potential to grow.

Source: https://contentmarketinginstitute.com/2017/09/integrate-guest-blogging-strategy/ 

Advertising

Advertising may seem like a pretty simple term, but in many cases, people are using it incorrectly. This is especially true when people are using the terms “advertising” and “marketing” as if they mean the same thing. When actually advertising and marketing have distinct definitions that are important to creating a positive marketing campaign. Advertising is the actual process of marketing the company’s products and services. Marketing is more about the planning process. Advertising is focused on getting marketing materials into the hands and eyes of potential clients.

Source: https://www.podium.com/article/marketing-vs-advertising/ 

The Funnel Process

One of the most important things you need to learn when you’re in marketing is how the funnel process works. Essentially, the funnel process is about targeting a wide audience and working your way down to the more specific audience you’re hoping to reach. This means creating more specific marketing materials that will help you to reach your niche effectively.

Source: https://blog.hubspot.com/marketing/inbound-marketing-glossary-list?toc-variant-a= 

Marketing your business is an important part of building your success and making your brand into a name that is easily remembered. But effective marketing requires using the right tools, and you can’t use a tool well if you don’t know what it’s called. The more you learn about marketing techniques, the more you can harness them for the betterment of your business.

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