When a customer is deciding where they should spend their money, they are more likely to take their business to someone they can trust. For this reason, it is vitally important that as an owner, you improve the legitimacy of your business. Once you do this, customers will be more likely to choose you over the competition.
Make Sure It’s Listed
For new customers to find your business, you need to get listed on online catalogs. This is because most of your customers will find you online. When you are listed as a business on search engines and catalogs, it not only allows customers to know that your business exists, but it also gives them information like contact info, a link to your website, and customer reviews. Some listings also include pictures of your location and product, which gives the customer a better idea of what your business provides. While your business might already be listed on several websites without you setting it up, it is always a good idea to double-check that the information is accurate and updated, so that your customers can reach you.
Your business’s SEO, or search engine optimization, is another big contributor to the legitimacy of your business. About 93 percent of online experiences begin with a search engine. This means that your standings on a search engine matter if you want people to find your business. Your SEO determines the order your business is ranked on a search engine. For example, if someone searches for a book publishing business online, the website with the highest SEO will be listed first, while lower ones might be on the second page. You can improve your SEO by creating content on your website that includes more phrases that your customers may search for. The search engine will pick up on those key phrases and your rankings will move up automatically.
Aside from self-published information, customers heavily rely on reviews from other customers before they can trust your business. To help gather customer reviews, you can encourage them to leave reviews in a couple of different ways. A popular option is for a business to provide an incentive, like a discount or giveaway entry, when a customer leaves a review. You can also show your customers where and how they can leave a review in places that prospective customers will see them.
Customers look for businesses where they can tell the business is professional and well-liked. As your online presence grows through listings, content, and customer engagement, your brand will become more trustworthy and attract more attention.
To help your business’ image, it’s important to have a good quality website. Contact us so we can help you make one!