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When you own a small business, your profitability will be directly tied to the quality of the people that you hire. Making the right decisions and executing them is not an easy task. Here are some tips on how to make the best hires for your business.

Spread Your Posting Wide

In order to find the best person, you will want your posting to be seen by as wide of an audience as possible. Do not worry at all about overexposure. This means that you avoid putting your proverbial eggs in one basket. To the extent that you can, use social media as much as possible. In addition, you should encourage others to share your job announcement to an even wider audience. Beyond social media, you should still make heavy use of internet job boards because they still draw a large audience of prospective job seekers.


As you manage and assess applicants for your jobs, you should expend the effort to test them to find out how strong their job-related skills are. Be sure to avoid any testing questions that can be considered discriminatory on any grounds. Employment tests help you learn if the candidate is truly as skilled as their resume says that they are. More than that, testing for skills saves you from more than just a bad hire, it will save you time, money, and most importantly stress. You can administer both standardized as well as situational tests to gauge the aptitude of an applicant.

Sell Your Company

You need to impress the job candidate every bit as much as they need to impress you. You need to make sure that your company leaves a lasting imprint by putting your best corporate foot forward during the interview process. To do this, you must be prepared to sell job applicants on your corporate vision and be able to explain how they fit into this plan. In addition, you need to convey to the applicant that there is potential for them to grow along with the company. Be ready to answer all the questions that they ask and be prepared to talk in depth about your company.

While the market for hiring new employees is very competitive, you can make your company stand out from the crowd. Understanding that the candidate is not the only one who needs to be doing the selling will give you an advantage.

One of the best ways to attract potential hires is to have a memorable website. If you need help building your site or you are ready to revamp your look, check out what we can do for you!